Seriously: Number Based Marketing

When will companies realize that naming their entire product lines using an externally random* string of numbers and letters is not a good idea.

If you have no idea what I’m talking about, just look at printers (or anything!)

• HP Photosmart Pro B9180 Photo Printer
• Canon Pixma Pro9500
• HP Officejet Pro K5400dtn Color Printer
• Xerox Phaser 6360DN
• Canon Pixma Pro9000

TOP SELLERS:

1. Hewlett Packard LaserJet 1018 Printer
2. Canon PIXMA™ MP600 All-In-One InkJet Printer

*externally random is a term that I made up. It refers to something that seems to make no sense from an outside perspective. A good and annoyingly frequent example is using acronyms without defining what they refer to first. these acronyms *have* a meaning but to the outside observer they are as good as random. in short: not effective.

Effective Nomenclature: It's Not Just For Fun Anymore

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I think that “subject” is a misleading term for the title of emails. Actually it should be summary. Effective email people are good at choosing their subject headings such that they include critical information.

for example

subject: party = bad

subject: Party Tonight at TittyD’s House = Good

ideally you should be able to figure out what the email contains before you have to read it. also, the exceptions to this naturally and obviously sort out in the dichotomy between amiable correspondence (ie this blog post) and timely communications.

take home message: if the communique contains a deadline, answer or timely queston, put it in the subject.

Word of the Day (x2)

In philosophy, quiddity is essential identity or “whatness,” i.e., something’s “what it is.” The term derives from the Latin word “quidditas,” which was used by the medieval Scholastics to refer to a concept of substance they encountered while translating the works of Aristotle.

It describes properties a particular substance (e.g. a person) shares with others of its kind. The question “what (quid) is it?” asks for a general description by way of commonailty. Quiddity is often contrasted with the haecceity or “thisness” of an item, which, in turn, describes the particular properties of an object or substance (e.g. a particular person).

hoary [hawr-ee, hohr-ee]
–adjective, hoar·i·er, hoar·i·est.
1. gray or white with age: an old dog with a hoary muzzle.
2. ancient or venerable: hoary myths.
3. tedious from familiarity; stale: Please don’t tell that hoary joke at dinner again tonight.

Dead Checking

CAMP PENDLETON, Calif. (AP) — A Marine corporal testifying in a court-martial said Marines in his unit began routinely beating Iraqis after officers ordered them to “crank up the violence level.” Cpl. Saul H. Lopezromo testified Saturday at the murder trial of Cpl. Trent D. Thomas. When a juror asked for further explanation, Lopezromo said: “We beat people, sir.”

….

Lopezromo, who was not part of the squad on its late-night mission, said he saw nothing wrong with what Thomas did. “I don’t see it as an execution, sir,” he told the judge. “I see it as killing the enemy.” He said Marines consider all Iraqi men part of the insurgency.

….

Lopezromo said a procedure called “dead-checking” was routine. If Marines entered a house where a man was wounded, instead of checking to see whether he needed medical aid, they shot him to make sure he was dead, he testified. “If somebody is worth shooting once, they’re worth shooting twice,” he said.

:: Trained Viciously via USA Today ::

These are the people we send to build peace. US Soldiers *are* the problem.

The Price I Pay

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I’m nocturnal. I’ve always stayed up super late at night because that’s when I’m most creative and most alive. The part that sucks is that there isn’t really anyplace to get decent salsa at 2:28 am*. This is the price I pay.

The Take Home Message: Always have back up salsa!

*(at least most places, there are notable exceptions)