Seriously: Number Based Marketing

When will companies realize that naming their entire product lines using an externally random* string of numbers and letters is not a good idea.

If you have no idea what I’m talking about, just look at printers (or anything!)

• HP Photosmart Pro B9180 Photo Printer
• Canon Pixma Pro9500
• HP Officejet Pro K5400dtn Color Printer
• Xerox Phaser 6360DN
• Canon Pixma Pro9000

TOP SELLERS:

1. Hewlett Packard LaserJet 1018 Printer
2. Canon PIXMA™ MP600 All-In-One InkJet Printer

*externally random is a term that I made up. It refers to something that seems to make no sense from an outside perspective. A good and annoyingly frequent example is using acronyms without defining what they refer to first. these acronyms *have* a meaning but to the outside observer they are as good as random. in short: not effective.

4 thoughts on “Seriously: Number Based Marketing

  1. Totally agreed. Although what COULD they do instead? Maybe they should make like Ubuntu and name stuff after different animals (or dinosaurs??) in alphabetical order. That’d be cool.

    “This is my Canon PTERODACTYL ROAAAAAR”

  2. The animal naming seems to work out pretty well. Apple, for example, totally digs the big cats. Cheetah, Panther, Tiger, and now Leopard.

    Coming soon: Mac OS X 10.6, lolcat.

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