++ I wrote this in an airport while it was still relevant but then couldn’t get wireless access to post. ++
Personally, I just can’t bring myself to care about sports in general, but the olympics specifically. I mean, it’s certainly impressive that a fucking dolphin disguised as a man won 8 gold medals but I don’t think it’s really worth more than a passing nod of recognition. I’m sure this is an unpopular opinion but usually the ceaseless pandering commercialism of the olympics is just the regular tedium of televised spectator sports on overdrive. Today at the airport I saw a headline that a famous chinese runner hurt himself and that he will now lose millions worth of endorsements.
First, the idea of a celebrity endorsement is a goddamn psychological trick employed by advertising hacks. Companies that use it should be shunned. It is of zero bearing on the quality of the product that the world curling champion likes the new brand of swiffers. And anyone seeing it should know that any meathead would endorse anything for a million dollars. That this transparent fraud is somehow seen as persuasive is deeply troubling to me.
Second, the corruption of pure sport for “endorsements” is disturbing. Whatever, I could rant about this for a while.
///That is all